At SENTIER, we’ve taken the proven patterns of Commercial analytics and adapted them seamlessly for Medical Affairs.

SENTIER Analytics outlines the key success factors that are often overlooked when integrating promotional activity data for omnichannel analytics.

Are pharma companies innovating, or are they settling for low-cost solutions that sacrifice real growth for short-term savings? The reality is clear—they’re opting for cut-rate analytics that won't drive lasting success.

Guidance from prescriptive analytics ensures that sales and marketing activities are not just reactive or based on past experience but are proactive and aligned with real-world customer behavior.

Moving forward, SENTIER Analytics focus will be on the solutions that have consistently delivered outstanding results for our clients: Promotional Investment Optimization, Next Best Engagement, and Analytic-Ready Data.

waiting for perfect data can lead to missed opportunities for financial growth and strategic planning. Instead, running analytics on imperfect data is often a far better approach than relying on gut feelings or guesswork.

These 5 competencies are a must for successful omnichannel analytics.

When times are good, analytics are often neglected. During the kind of retrenchment we are experiencing now, data-driven answers and the processes necessary to deliver them become a primary concern. We can expect the activities for the rest of this year to be centered in this area.

When it comes to creating content based on staggering amounts of information, LLM capabilities cannot be beat. 

AI could provide a cure to loneliness for many, not just the elderly. Will this bring about a more peaceful and integrated society or will it lead to further isolation?

If you are looking to use GenAI as a dynamic code generator, take into consideration "riffing" and come up with ways to address it.