10 Weeks: The New Benchmark For Building the Data Foundation That Drives Customer Initiatives
In today’s pharma landscape, commercial success hinges on one thing: data-driven execution.
Yet too many brands are stuck in a cycle of fragmented analytics, slow integrations, and decision-making that lags behind the market.
The reality? Most companies spend more time wrangling promotional activity data than acting on it. And in a world where every moment matters—where competitive advantages are won or lost in real time—waiting months just to get a handle on the data is a losing strategy.
The Industry’s Dirty Secret: Why Data Takes Too Long
Promotional activity data is the foundation of omnichannel coordination, digital investments, and field force optimization—but only if it’s integrated and actionable now, not months from now.
Yet, over and over, we see the same roadblocks:
Overcomplicated processes – “We need 4 months just to define the requirements and select a platform.”
Excessive timelines – “Then we’ll need another 8-12 months to actually build it.”
The illusion of progress – By the time the data is finally available, the market has already shifted.
This isn’t just frustrating—it’s a fundamental threat to commercial performance. Every week spent in limbo is a week of lost competitive positioning, missed HCP engagement, and wasted promotional investment.
10 Weeks: The New Benchmark
For too long, the industry has accepted 12-month integrations as the norm. But waiting a year to act on insights isn’t just unnecessary—it’s unacceptable.
Leading organizations are now setting a new benchmark: 10 weeks.
Because the faster your customer interaction data is ready, the sooner you can personalize engagement, optimize investments, and turn strategy into action.
But getting there doesn’t happen by accident. Companies that move fast aren’t just working harder—they have the right foundation to make it possible:
✅ Deep expertise in pharma data and analytics – Leading firms don’t waste months in discovery mode. They already know the sources, structures, and real-world complexities of promotional data and how to shape it for impact.
✅ A flexible, proven framework—not just a platform – A one-size-fits-all platform forces workarounds and delays. A library of modular, pre-built solutions enables rapid integration while adapting to unique needs along the way.
✅ Integrating data with vision, not just requests – Business users know what they need, but their focus is narrow—driven by immediate priorities rather than the full commercial landscape. Successful teams don’t just follow individual requests; they design integrated promotional activity data that serves all users, scales for future needs, and ensures long-term impact.
A Smarter Way Forward
We’ve seen companies spend a year or more chasing a solution that should take a fraction of that. And the difference isn’t just time—it’s millions of dollars in opportunity cost.
10 weeks is the new benchmark. Not because it’s easy, but because delays cost both market position and money.
If your organization is still waiting on the data that should be powering your customer initiatives, it’s time to rethink the process. Contact the SENTIER team to learn more about the speed at which data can be delivered to support your commercial success.