Discover the top Pharma analytics trends for 2025, including the rising impact of AI, digital transformation advancements, and evolving customer experience strategies. Explore SENTIER's expert insights into the year's most significant shifts in the industry.

The idea behind omnichannel is sound: engage HCPs and patients seamlessly across multiple channels. But in practice, many pharma companies have fallen into common traps…

At SENTIER, we’ve taken the proven patterns of Commercial analytics and adapted them seamlessly for Medical Affairs.

SENTIER Analytics outlines the key success factors that are often overlooked when integrating promotional activity data for omnichannel analytics.