At SENTIER, we’ve taken the proven patterns of Commercial analytics and adapted them seamlessly for Medical Affairs.

SENTIER Analytics outlines the key success factors that are often overlooked when integrating promotional activity data for omnichannel analytics.

Are pharma companies innovating, or are they settling for low-cost solutions that sacrifice real growth for short-term savings? The reality is clear—they’re opting for cut-rate analytics that won't drive lasting success.

Guidance from prescriptive analytics ensures that sales and marketing activities are not just reactive or based on past experience but are proactive and aligned with real-world customer behavior.

Moving forward, SENTIER Analytics focus will be on the solutions that have consistently delivered outstanding results for our clients: Promotional Investment Optimization, Next Best Engagement, and Analytic-Ready Data.